Revolutionizing Customer Engagement for BlauVerde

BlauVerde, a premium natural skincare brand, needed to bridge the gap between visibility and trust to convert visitors into loyal customers. Despite high website traffic, the cart abandonment rate was high, and potential buyers were hesitant to complete their purchases.

We identified two major drop-off points in the user journey:

1. Lack of Trust Signals: Users hesitated due to limited before-and-after testimonials, customer stories, and brand credibility reinforcements.
2. Conversion Bottlenecks: While users engaged with products, they were not progressing smoothly to checkout.

To solve these challenges, we leveraged behavioral psychology and data-driven insights to build customer trust and streamline the buying experience. Our approach focused on:

1. Enhancing Trust & Credibility

• "Trusted by 700+ Women in Mexico" Badge placed across key pages
• Before & After Results Section added to product pages
• Customer Video Testimonials & Reviews integrated into the webshop

2. Optimizing the Purchase Journey

• Reinforced trust at checkout by displaying testimonials & secure payment badges
• "Kit de Prueba" (Trial Kit) introduced to reduce risk and increase product adoption
• Personalized Email Flows tailored to each skin type, reinforcing product benefits and customer success stories

3. Expanding BlauVerde’s Visibility

• Improving BlauVerdes Content Strategy: 2 Educational Posts + 1 Before & After Testimonial
• Newsletter Revamp: Weekly personalized skin-type education emails