Revolutionizing Onboarding for Gigstack
The Problem Gigstack Faced
Gigstack’s onboarding process relied heavily on manual calls, which became unsustainable after they were integrated as the first app in Latin America on the Stripe marketplace.
With a surge in new users, their team struggled to keep up with the volume of onboarding calls while maintaining a smooth user experience.
Our Approach: Product-Led meets Behavioral Insights
To solve this, we shifted their onboarding to a product-led Onboarding approach. By setting up a data-driven system, we quickly identified two major drop-off points in their onboarding flow that were holding users back.
Using behavioral design principles, we reworked the entire process — removing friction, simplifying steps, and making the journey much more intuitive for users to follow.
The Results
The onboarding completion rate increased by 468%, as users now had a clear and intuitive path to activation.
Additionally, free-to-paid conversions improved to 75%, contributing to an overall conversion rate of 87,5%.
Not only did these improvements drive growth, but they also significantly reduced Gigstack’s dependency on manual onboarding calls — freeing up their team’s time to focus on scaling the business further.
From the start, she took the time to understand our product through in-depth conversations, then proposed clear measurement strategies and shared actionable ideas to improve our flow.
Her continuous analysis and optimization helped us refine our approach, ultimately boosting our conversion rates. Beyond the numbers, working with Lisa was a great experience, her structured approach, attention to detail, and deep understanding of user behavior made all the difference.
Highly recommended!
Santigo Carrancá
CEO of Gigstack
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