FOR SAAS FOUNDERS

Data-driven UX
that maximizes conversions

We uncover what’s holding your product back and fix it with proven UX strategies
— helping you boost conversions, engagement, and growth.

Let's chat
Get your Free UX Analysis

You’ve built a Great Product — 

so why is scaling it hard?

You can’t grow what you can’t see

  • 👀 No Insights: Most SaaS teams don’t know what’s actually happening inside their product

  • 😤 Frustrated users: churn before they even hit their “aha moment"

  • 🧐 Lots of Guesswork: Without a data-driven system, every decision feels like a gamble & it's hard to validate changes

The biggest players don’t guess
— they test, learn, and scale

Giants like Airbnb, Amazon, and Netflix use data for EVERTHING. They optimize every step of their user journey.

You don’t need billion-dollar company to apply these principles. With a tailored, data-driven system, you can:

  • Test changes with confidence

  • Avoid wasting resources on what doesn’t work

  • Build scalable, predictable growth

Why Data Beats Guesswork

Statsig shows that:

  • 1/3 of changes deliver the desired impact

  • 1/3 require iteration

  • 1/3 should be turned off as they harmful to Growth

What This Means for You:
When every decision is tested and backed by data, you start compounding small wins into predictable, scalable growth.

Guessing isn’t a strategy
— it’s a costly mistake

  • Untested changes waste time and money

  • Without measuring impact, you’re stuck in a cycle
    of trial & error

Decision Success Rate:

Guesswork - 40% Success Rate

Data-driven decisions  - 93% Success Rate

Tagline

Strategic Services to Unlock Your SaaS Growth Potential

We provide specialized strategies to tackle the biggest challenges SaaS founders face. Here’s how we can help:

Services

001

Onboarding Mastery

Design user journeys that guide customers to their "aha moment" faster, reducing drop-offs and increasing engagement.

View more

002

Landingpage Optimization

Design user journeys that guide customers to their "aha moment" faster, reducing drop-offs and increasing engagement.

View more

003

UX / UI DESIGN

Design user journeys that guide customers to their "aha moment" faster, reducing drop-offs and increasing engagement.

View more

004

CRo For 
E-Commerce

Design user journeys that guide customers to their "aha moment" faster, reducing drop-offs and increasing engagement.

View more

What Founders are saying

Our work with Lisa was a gamechanger for Scripe. Through her behavioral design mapping, we gained clarity on user struggles, brainstormed impactful solutions, and learned to prioritize changes effectively.

Lisa's dual perspective as a user and UX expert ensured we're building a product that meets our content creators' needs. Excited to refine our product based on these insights.

Christoph Meise & Eva Egg

CEO & CTO of Scripe.io

Lisa helped us completely transform the onboarding journey of Gigstack. Additionally, we gained so much invaluable insights of our user behavior through her analytical approach of product analysis.

We hightly recommend Lisa to any SaaS wanting to scale and are super hyped to continue working together for the rest of the product journey.

Santiago Carranca

Founder & CEO of Gigstack

Working with Lisa was a pivotal experience for Intimal. Her expertise in Behavioral Design offered specific, actionable insights that significantly refined our user experience strategy.

Lisa's methodical approach not only aligned with our objectives but also brought a level of clarity that propelled our product forward.

Alexis Daniels

Co-Founder of Initimal.io

For a while I have wanted my own website for my travel agency. With Lisa, I have found someone who really has captured my love for Norway beautifully in design. The cooperation was absolutly uncomplicated and she also explained the technial background to me so i could clearly understand everything.

Dr. Josh Ramirez

Founder & CEO of BehavioralPM & Neuralplan

I had the pleasure of discussing my SaaS product and marketing strategy with you, and I was truly impressed by your 'product-focused' perspective. Your ability to question and analyze my approach in detail was incredibly valuable.

If anyone is looking for deep, realistic insights paired with a thorough review report, I highly recommend reaching out to Lisa. Huge thanks for your expertise and guidance!

Murat Esenli

Founder & CEO of Compospec

As a mobile app founder, I spent months searching for a development team before I connected with you. Finding a team as professional and well-rounded as yours was no easy task. Your expertise in front and back-end development, marketing, and more is truly exceptional. What sets you apart is your generosity with timely updates and your ability to communicate seamlessly in English, Spanish, German, and other languages. I'm thoroughly satisfied with the work you've done and look forward to our continued partnership

Marco Odenhal

CEO and Founder of Swoove

How it works

We build your Data-Driven Growth System — In 4 Key Steps

Step 1

Diagnose what’s not working

We start by identifying bottlenecks in your user journey — where are users dropping off, and why?

Step 2

Understand User Behavior Deeply

We map out your user journey and analyze behavioral patterns to uncover key insights into what drives engagement and retention.

Step 3

Redesign for Success

We create optimized flows and experiences tailored to your users, ensuring they reach their "aha moment" faster and stay engaged longer.

Step 4

Measure, Test, Iterate

We roll out changes strategically, track their impact, and continuously refine the system for maximum growth.

/ Some of my Recent Work

View all
View

+ 40%

User conversion and activation

Gigstack

View Case Study

+ 40%

User conversion and activation

JRE Global Properties

View LiVe WebsIte
View
View
UX / Strategy / UI Design

Scripe

Learn more
UX / UI Design

Chargylize

Learn more
View

Why It MATTERS

Every User Drop-Off Is Lost Revenue.

Every time a user leaves before seeing the value of your product, it’s not just frustrating
— it’s you leaving money on the table.

Let's chat

The biggest companies in the market all mastered data-driven decision-making & as a result grow exponentially faster.

Notion's Data-Driven Transformation
Notion's Data-Driven
Transformation

View Growth Study

Spotify's Product Evolution
Spotify's Product
Evolution

View Growth Study

Airbnb's Product Strategy
Airbnb's Product
Strategy

View Growth Study

Slack's Onboarding Evolution
Slack's Onboarding
Evolution

View Growth Study

Adobe's Onboarding Success
Adobe's Onboarding
Success

View live project

LinkedIn's User Journey
LinkedIn's User
Journey

View Growth Study

What Founders are saying

Lisa's approach reveals her exceptional professionalism, attention to detail, and client-centered approach. Working with her was an amazing experience - a great listener with immense talent and outstanding soft skills. Always reliable, professional, and driven for growth, Lisa is the perfect addition to any team or personal project. HIGHLY recommended.

Alejandro Lomelin

CEO and Founder of the Good Brand

Lisa put together a stunning homepage for me. Thanks to her know-how, the distance was no problem. The process was organised and uncomplicated. The communication via Zoom and WhatsApp always worked extremly weel. Thank you!

Martin Föger

Founder of Martins Bikeschule

Lisa took on a lot of responsibility and with her enthusiasm, she quickly found her place as an important part of our team. Her positive attitude and happy smile, even under pressure, make her a pleasure to work with. Since then, we have been working together on the user journey, UX and UI of another product from the ground up, and her critical thinking, urge to put herself in the customer's shoes, and ability to take ownership of issues have proven invaluable. She likes to fully understand the product and use that knowledge to improve the UX, and she looks at every project as a new learning opportunity.I'm happy to have her as a friend and colleague and look forward to our future projects together.

Nima Pouya

Business Analyst, IT product Owner at Chargylize

For a while I have wanted my own website for my travel agency. With Lisa, I have found someone who really has captured my love for Norway beautifully in design. The cooperation was absolutly uncomplicated and she also explained the technial background to me so i could clearly understand everything.

Michaela Schütze

Founder of Nordwaerts

Lisa was a real blessing for our non-profit organisation,for which she designs and developed the website. She has an extraordinarily good feeling for both our team and our users (people with dementia and their careers). Especially for the target group, Lisa's distinct ability for clear structure and simple user guidance is an asset. I very much appreciate her ideas for the designs and her reliablity when it comes to agreements, costs and deadlines. Thank you Lisa!

Antje Jones

CEO of Angehörigen-beratung
Nürnberg and Founder of Inflow

As a mobile app founder, I spent months searching for a development team before I connected with you. Finding a team as professional and well-rounded as yours was no easy task. Your expertise in front and back-end development, marketing, and more is truly exceptional. What sets you apart is your generosity with timely updates and your ability to communicate seamlessly in English, Spanish, German, and other languages. I'm thoroughly satisfied with the work you've done and look forward to our continued partnership

Roman Romero

CEO and Founder of Swoove

Frequently Asked Questions

How long does it take to see results?

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What kind of results can we expect from improving our onboarding flow?

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How do you identify what’s broken in our onboarding process?

We combine a detailed onboarding audit with behavioral analysis and user feedback. By mapping user journeys, analyzing data, and spotting drop-off points, we uncover what’s confusing or blocking users—then design a streamlined flow to fix it.

What tools or data do we need to get started?

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Ready to Turn Your Onboarding Into a Growth Engine?

Let’s start with a Free Onboarding Audit:


- I’ll identify where users are dropping off.
- You’ll get a clear plan to improve activation and retention

Get your Free Onboarding Analysis